Jason is wrong
Yes I’m talking about you Jason Preston. Lets see how far we can take this meme.
Everyone loves free. It is a Marketing term. And Yes Google is making money of advertising. They are an advertising company first and foremost. But to the public they are in the search business, and email.
Mark Cuban brings up a scary yet true point. The blackswans will come and eat away at your business. But is Twitter really doomed? What about brand equity?
If there is one company that does brand well its Apple. The perpetual underdog. The Innovative darling that delights customers despite paying 3x as much. They are not free, far from it. I actually switched back to PC after college because I couldn’t afford a Mac. Though I do have plans of switching back soon…
They built their company on being the best and most expensive. The Ferrari of the PC’s. and now its paying off. Their prices are dropping, and now they could give the iphone away for free and make more money from app sales.
A FREE Iphone? Now that would Chris Anderson smile.
Google has a great business model. Twitter doesn’t. But Black Swan Bing is hot on its tail. Just try the image search, you’ll be surprised.
More to come in part 2
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